In trying to reach a young, hip, web-savvy (and apparently wealthy) demographic, The Courier-Journal is preparing to launch Metromix.com the Louisville edition later this month. The website will provide reviews of local restaurants, bars and entertainment likely to appeal to the same audience of 21-34-year-olds targeted in the photo-laden pages of Velocity.
Gannett Inc. embarked on this new venture last fall, announcing that it was looking to launch Metromix sites in some of its markets. The company made it clear in a press release that the site is aimed not only at the young and the social, but specifically those with significant disposable income.
The Chicago Tribune started Metromix 10 years ago, and in 2007 the Tribune Co. partnered with Gannett to expand the product.
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