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April 15, 2008

Gannett Watch for 4-16-08

“Why didn’t I get ‘Her Scene’ magazine?” you may have wondered a couple weekends ago as you removed your daily paper from its plastic bag to find it didn’t bulge with the same authority as ones delivered to your friends in higher places. That’s because the thick, ad-driven glossy covering all things Derby fashion is only sent to people within a certain socioeconomic range, even though subscription rates in, say, West Louisville and East Louisville are the same. And even though it’s pitched as a service to subscribers. LEO couldn’t get anyone at the C-J to comment for the record, but we did confirm that mags like “Her Scene” are targeted. Those who didn’t get it can go to the C-J’s website and buy it for $3.75.